Kansas and cryptocurrency company Ripple announced a jersey-patch partnership deal yesterday.
Through the agreement, in collaboration with Learfield, an XRP jersey patch will be featured on all Kansas Athletics team uniforms, marking the first time a cryptocurrency will be integrated into the jersey of a major college athletics program. XRP is a cryptocurrency that's fast, credible and trusted. It was developed to move money around the world in seconds, at a fraction of the cost of traditional banking.
The deal is reportedly worth around $30 million over five years and will supplement the Big 12's partnership with Monster Energy, announced yesterday.
Kansas Athletic Director Travis Goff has a close relationship with Ripple CEO and Kansas alum Brad Garlinghouse, which helped bring the deal to fruition. The partnership will extend to several other areas of Kansas Athletics.
Beyond branding across Kansas Athletics venues, digital properties, and event signage, the agreement establishes two long-term commitments to the university. Ripple will fund financial and technology education programs for KU student-athletes and the campus community, covering both traditional finance and digital assets, and will expand its existing talent pipeline connecting Kansas graduates to careers across the technology industry.
Links, news, and notes:
Arkansas and Michigan State will play on Thanksgiving at Little Caesars Arena in Detroit.
The Big West released its conference schedule.
Texas Tech announced that JT Toppin will suit up this season rather than medically redshirting. The decision comes after the recent age-based eligibility rule eliminated redshirts.
Wake Forest will scrimmage Georgetown on October 4 and South Carolina on October 15.
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