The Big 12 and Monster Energy announced a multi-year partnership yesterday.

During the regular season, Big 12 football and men’s and women’s basketball will be branded as Monster Energy Big 12 Football and Monster Energy Big 12 Basketball for all Conference controlled assets and platforms. A co-branded Monster Energy and Big 12 Conference logo will be featured on football and basketball jerseys, fields and courts, with additional integration across Conference digital and social media channels.

According to Sports Business Journal, the deal is reportedly worth around $20 million total, or approximately $1.25 million per school. Under the current terms, the agreement doesn't preclude schools from selling other jersey patches, except for energy drink brands.

Several other conferences are exploring similar deals for the upcoming season as schools seek every possible way to increase their revenue-sharing pool.

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Links, news, and notes:

Check out non-conference schedules for Creighton, Iowa State, and Wake Forest.

St. John's will play Alabama in Birmingham on December 12.

Matchups for the 5th annual Cathedral Classic at The Palestra were announced.

Louisville will play two exhibition games in the Bahamas later this month.

Ole Miss landed a commitment from Australian pro Ben Henshall.

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