NASHVILLE—The initial conversations admittedly were “way out there,” but Lipscomb guard Logan Suber and Bisons’ wing Kellan Boylan believed they had something as they sat down in their on-campus apartment.
Suber and Boylan’s discussions included dream-like scenarios about their eventual app in which they would have a nearly delusional idea of the rolodex of features they could add. Another scenario that they once envisioned, but now look back and laugh about is the idea that LeBron James would pop in and deliver a message to their consumers.
To do something that moves the needle requires a nearly delusional combination of passion and belief, though.
“We can have hard conversations, which we've had in the past before,” Suber said, “And it's not like ‘oh, I'm degrading him.’ It's just, alright, we have a common goal, and we just want to reach it.’"
Suber and Boylan didn’t know exactly what their idea of creating an app would all look like when it was said and done–and admitted that they “never really hit hard” on the idea initially–but they kept coming back to it. They knew they had a chance to do something meaningful.
These days they have with the app they’ve partnered to create that they intend to use as a vehicle to make Suber’s clothing brand Stack Good Days a movement rather than just a brand. The result may have seemed far off with an inexperienced app designer at the helm, but Suber’s vision was too strong for anything other than belief.
“I'm most passionate about giving back to people, helping people grow, helping people reach their goals,” Suber said, “And that's why we started this thing.”
Suber’s company’s website says its mission statement is to “inspire a lifestyle built on discipline, confidence, and daily growth—one good day at a time.” The vision listed under the statement is “To make Stack Good Days a global symbol of discipline, purpose, and progress. Represented by anyone, anywhere, chasing better.”
In the end, Boylan and Suber’s app doesn't include LeBron and has been simplified. It still embodies the mission, though.
The app opens to a Stack Good Days logo, a daily quote–which was “today’s effort is tomorrow’s reward” when Boylan demonstrated the app’s functionability–lists upcoming events and gives progress on each person’s individual focus. The app also includes a goal section, a “StackAI” section, a meditation subhead and an option to shop all the way to the right–as to serve as proof of concept that selling clothes isn’t the immediate priority of the app.
Suber was in the midst of what he considers “one of the hardest seasons of his life,” his brand’s Website says, after suffering a broken foot and losing his grandmother in the span of days. The then-high schooler was on a mission to “rebuild himself” mentally, physically and spiritually.
The negative thoughts that came with Suber’s circumstances often invaded. He knew he needed a change. He knew he needed something to spark his stretch of mourning into a time in which he could push forward.
Time to start the brand.
Suber recalls that he was likely sitting in a high school class when he thought of the mantra Stack Good Days. The tagline in itself is relatively simple and relates to continuous improvement. But, with Suber’s work towards advancing the brand, Stack Good Days has become a household piece of vocabulary on Lipscomb’s campus and has transcended Suber’s personal brand.
Some can’t succeed as a college student. A number of student-athletes find their plates to be too full. Suber has been thrown the responsibilities of a Division-I college basketball player, the architect of a rising business and a full-time student. Yet, he somehow never appears to be sweating.
“He is quite the entrepreneur,” Lipscomb coach Kevin Carroll told Basket Under Review, “He is very, very sharp. We actually had a couple different conversations on being a CEO with us both running organizations, handling employees. I’ve been very impressed with him.”
Subers’ brand has eclipsed 18,000 followers on Instagram, has a rolodex of Division-I athletes that have modeled it and collaborated with Indiana football on a national-championship themed Stack Good Days hoodie.
The college basketball experience being mixed with the duties that come along with building something with longevity during any stretch of downtime is almost unfathomable to a high schooler, but that’s reality for Suber.
“I never had intentions of starting a clothing brand,“ Suber said. “I'm not really even into fashion. I've just always been the type of guy to try to push others to have that mindset of just one day at a time.”
Suber has become passionate enough to work tirelessly at elevating his company’s clothing line, but the burning passion inside of him doesn’t allow him to stop this thing at clothes. He’s never wanted this thing to be exclusive to him, either.
The Lipscomb guard wants this to be about community. He wants his brand to be a vehicle to lead others—particularly younger athletes—to continuous improvement.
Suber’s steps towards vitalizing his vision for this brand includes a newsletter that promotes mindset development and athletes forging a path towards reaching their goals, events as well as what he describes as a mentorship group.
“Logan’s dedication to his brand isn’t the usual passion that people share for their businesses,” Lipscomb guard Ethan Duncan told Basket Under Review. “He’s not looking to quadruple his money, or become a celebrity like figure in Nashville—or across the sports community, although he’s on track to. He’s devoted to his craft because he’s ambitious to inspire other athletes to discover and deliver their best on and off the playing field. He’s an impressive person. He's a sponge. He absorbs every type of knowledge. After talking with him about how well he networks, he inspires me to step out into all horizons and learn people’s stories and see how unique their journey is, and how much you can learn about your company or brand from someone else’s experiences.”
For the vision that Suber has had in mind to become vitalized, he’s had to go out and cultivate the community that he’s hoped to build. A community doesn’t build itself, it has to be built.
Suber has done that as he’s invited people close to him—including various current and former Lipscomb players—to model his brand’s clothing. He’s invested in growing the brand’s digital footprint by giving opportunities to cameramen and producers. He’s signed off on the brand starting a YouTube channel that has spotlighted star VCU guard Nyk Lewis and Pittsburgh point guard Omari Witherspoon. He’s worked to make the brand more than just clothing by posting other college basketball players’—including Lewis’—takes on what Stack Good Days means to them.
“Stack Good Days is being consistent in what you do,” Lewis said in a Stack Good Days Instagram post. “Whether it’s on or off the court. If you have consistent habits off the court, you’ll be productive on the court. I have the same approach in everything I do; giving 100%, and positivity every day.”
Suber's current model has allowed him to make a push towards his goal of sparking a movement rather than just sales. He knew that in order to max this out he needed help, though.
Enter Boylan.
The Lipscomb wing began his college career at Air Force and recalls hearing Suber’s moniker there before meeting Suber upon his transfer. Boylan and Suber lived in the same apartment throughout the 2024-25 school year and connected through their shared beliefs enough for Suber to want to involve Boylan.
In some ways the match between the Lipscomb guard and wing as business partners was unlikely, but it’s become a fitting match in practicality. Suber is the face of the business, the content it produces and its outreach, while Boylan–like he is on the floor as Lipscomb’s glue guy–is its behind the scenes engine.
“He does the dirty work behind the scenes in all situations,” Carroll said. “He's always dependable. He's always there when you need him. He's just always up to the moment.”
Boylan–who is a data analytics major at Lipscomb–has been tasked over the last “nine or 10 months” with building the app that Suber believes can take his brand to the next level.
The Lipscomb wing jokes that he’s got 7,000 files of code on his computer as a result of developing the brand’s app. Perhaps that’s the greatest indicator of how strenuous the build has been.
“It’s been a learning process for me,” Boylan told Basket Under Review. “It's just a lot in the process, but it is all pretty much coding and understanding how to do that.”
The Stack Good Days app is the first that Boylan has designed over the years and was denied by Apple over 10 times with feedback as to what he needed to fix before it was finally approved prior to Lipscomb’s Jan. 22 matchup with Stetson.
Boylan ended up having to grow up quickly within his field as a result of the process, but his development has allowed Suber to make this into something that transcends just his clothing brand. With Boylan’s help, Stack Good Days can become a movement of sorts.
“I was really excited about being able to work with Kellen and just building the community of Stack Good Days,” Suber said. “The community aspect behind it is where it helps the brand right now.”
Former Lipscomb guard Miles White had to take a break from his sentence to look down and make sure that he wasn’t wearing what he thought he was.
In this case, there was no sign of Stack Good Days in sight for White. That’s not often the case, though.
“I wear that Stack Good Days almost every day,” White told Basket Under Review. “Gotta support.”
White says he can see that Suber’s business is growing and that it’s a result of the herculean-like effort that Suber puts into it while subsequently handling the responsibilities of a Division-I student athlete.
Suber hasn't--and won't--play in 2025-26 as a result of a torn ACL, but he's become a figure as noteworthy as any within Lipscomb's basketball program because of the product that he's developed since arriving on its campus a few summers ago.
The Lipscomb guard isn't done yet, though. His basketball story will resume as he returns to the floor at the beginning of next season. His story of vision and business could transcend what he does on the floor.
"It's always going to be a continuous journey of conversations and growth," Suber said, "And really just stacking."
